Why SEO Costs So Much

I’m often asked why it costs so much for a webmaster to pay an SEO professional to improve a company website’s rank in Google. The often steep fees charged by competent SEO consultants can price some small businesses out of the market. The ROI or return on investment from increased sales or leads from a top ranked spot in Google can double a businesses gross sales.

Why is it a company has no problem paying $30,000 for a pick up truck that earns no income but balk at paying $5,000 or $10,000 for a top ranking in local Google search results?

SEO is mystifying to a webmaster but simple to an SEO consultant. It is a whole lot of tedious man hours of link deft link building to improve a company website’s ranking.

There is a story of a newspaper publisher who’s printing press broke down an hour before the next days printing deadline. The newspaper printing manager called in a printing press mechanic in a desperate attempt to get the following day’s edition out the door. The printing press mechanic showed up with minutes to spare, took a hammer and tapped a nut repairing the press. He handed the newspaper a bill for $1005.00.

The manager was happy but asked about the odd figure, “why the $5.00?” he asked. The mechanic (consultant) replied:

$5.00 to fix the press, $1,000.00 for knowing where to tap

To rank your company website needs to be THE Authority in Google's Eyes for your geographical area

To train Google to think of YOUR company as being Synonymous with YOUR Geographical Area takes a minimum of 50 man hours of work.

Chances are any SEO firm offering to secure local SEO rankings for any fee under $2500 is more than likely "snake oil SEO"

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